Can you summarize your growth strategy in 3 bullet points?

What if I asked your leadership team, would they all give me the same 3 bullets?

Germany has countless amazing small(-ish) companies that used to be highly profitable, many true Hidden Champions.

But growth has stalled. Everybody senses the world around them has already changed.

And only very few have a clear plan to react.

I’ve met remarkable organizations over the past eight years that became multimillion Euro businesses—without real sales departments.

In some cases literally without ever having made a single outbound sales call.

When I ask those CEOs about their growth strategy, they often make up a decent answer on the spot.

But in their heart of hearts, they know they lack clarity. And their leadership team certainly wouldn’t tell me the same story.

It’s no wonder growth stalls. Where is it supposed to come from?

That’s where we start.

→ Deeply consider the fundamental problem you solve for customers

→ Define clear qualitative and quantitative objectives

→ Develop a clear plan to get there

None of this is rocket science, they’re not complex questions. But that doesn’t make them easy.

When you put decision-makers in a well-prepared room to answer these questions together, they create a remarkable energy.

And that’s where the magic happens.